Menu:

Motivation

There has been a dramatic improvement in the efforts to reduce the number of road traffic injuries over the years. These improvements have been brought about by a dedicated and relentless focus and investment on road engineering, public campaigns, medical care, and improvements in vehicle designs. However, sadly road traffic collisions continue to be one of the major causes of injury to people in all societies across the world. According to the 2013 Annual DfT Report1, on average just under five people are still killed and just under 504 are injured on the UK roads every day. In the entire world, road injuries are now the ninth most common causes of death of people.2.

Road Traffic Injuries are a complex phenomena. It is not always possible to find a straightforward insight into the causal factors that lead to a road traffic collision. Therefore, various governmental and non-governmental organisations continue to provide and update guidance for all road users. It has also been widely accepted that effective soft measures e.g. road safety awareness campaigns in the media and schools can play a vital role in reinforcing the importance of personal safety and of everyone else on the roads.

Objective

The objective of this web site is to provide the public a facility to visualise the distribution of road traffic injuries around a location. Thereby, it is hoped that the public will become aware of road environments in their neighbourhood where extra precautions may be required, thus eventually adding to the wider awareness campaigns being organised by various road safety related organisations.

1https://www.gov.uk/government/statistics/reported-road-casualties-great-britain-annual-report-2013 (accessed on 6th October 2014).
2http://www.who.int/mediacentre/factsheets/fs310/en/ (accessed on 6th October 2014).